AvantGrade
AvantGrade

AI & Search Marketing MasterClass AvantGrade

Transform Search Marketing with Artificial Intelligence

Milan – Italy, 26th September 2019

Do you want to bring AI in your company and transform your Digital Marketing? Take part to the AvantGrade MasterClass: 10 international speakers, practical sessions for your empowerment. You will learn advanced Search Marketing and Artificial Intelligence strategies and tactics to apply in actionable ways on Google, Amazon and Web Analytics.  Take part to the only workshop that combines SEO, SEM and Analytics with AI applied to contents, data and social media images. Be inspired by (non-theoretical) digital professionals who innovate their sectors every day: from Booking.com to Verizon.

 

Our Speaker 2019

We love the privacy of our customers. However, some of them, with whom we have worked for years, have offered to publish their opinions, which we like to share below.

Leonardo Saroni Senior Product Owner - Booking.com

Digital marketer and entrepreneur since 2001. He began his career in affiliate marketing, specializing in SEO, Pay per Click, product development and CRO.

Digital marketer and entrepreneur since 2001. He began his career in affiliate marketing, specializing in SEO, Pay per Click, product development and CRO.

Leonardo Mercanti Senior Strategic Consultant - Google

Google‘s Senior Strategic Consultant, he deals with Customer Solutions at EMEA HQ Dublin.

Google‘s Senior Strategic Consultant, he deals with Customer Solutions at EMEA HQ Dublin.

Ale Agostini Chief Executive Officer - AvantGrade

Entrepreneur, Search Marketing expert, international speaker, trainer and CEO of AvantGrade. He previously worked in the international marketing of Ferrero, Campari, Manitoba.

Entrepreneur, Search Marketing expert, international speaker, trainer and CEO of AvantGrade. He previously worked in the international marketing of Ferrero, Campari, Manitoba.

Salvatore Russo FOUNDER AND CREATIVE DIRECTOR - &Love

Founder of &Love, a company specializing in Emotional Branding. Author Hoepli of "SEO & Content" and "SEO & Journalism" and creator of the company blog of 6sicuro.it, among the most important in Italy.

Founder of &Love, a company specializing in Emotional Branding. Author Hoepli of "SEO & Content" and "SEO & Journalism" and creator of the company blog of 6sicuro.it, among the most important in Italy.

Luisella Giani EMEA INDUSTRY STRATEGY DIRECTOR - ORACLE

EMEA Industry Strategy Director for Oracle, she is an expert in Digital Transformation and Artificial Intelligence.

EMEA Industry Strategy Director for Oracle, she is an expert in Digital Transformation and Artificial Intelligence.

Gianluca Maruzzella CEO & Co-founder - Indigo AI

CEO & co-founder of Indigo AI, a platform that uses Chatbot and Machine Learning to help companies to communicate with their customers.

CEO & co-founder of Indigo AI, a platform that uses Chatbot and Machine Learning to help companies to communicate with their customers.

Luca Sirianni Head of Digital - bDigital – Barabino & Partners

A ten-year experience in digital communication, gained among content strategies, social and activation projects for Italian and international brands.

A ten-year experience in digital communication, gained among content strategies, social and activation projects for Italian and international brands.

Max Mura Head of Data Management - AvantGrade

Data Manager with 15 years of experience, in AvantGrade he deals with applying Machine Learning and Natural Language Processing to the semantic analysis of texts and images.

Data Manager with 15 years of experience, in AvantGrade he deals with applying Machine Learning and Natural Language Processing to the semantic analysis of texts and images.

Matteo Doveri CMO - HT&T Consulting

18 years of experience, more than 50 e-commerce realized, managed and monitored with culture that data are the best support to argue and make decisions.

18 years of experience, more than 50 e-commerce realized, managed and monitored with culture that data are the best support to argue and make decisions.

Tiziana Lattaruli Client Partner - AvantGrade

For 11 years Tiziana worked in Yahoo! dealing with digital media at 360 °: Search Marketing, Audience Targeting, Branded Content and Programmatic.

For 11 years Tiziana worked in Yahoo! dealing with digital media at 360 °: Search Marketing, Audience Targeting, Branded Content and Programmatic.

They have participated in our training

Agenda

Thursday 26 September 2019

10.30 a.m.

Voice Search on Google and Amazon: how to take advantage of it

The voice search revolution enters our lives with Google Assistant, Alexa, Cortana; intelligent voice assistants change the way we search and buy online. The session will give practical advice to optimize voice search.

Speaker: Ale Agostini – AvantGrade


11.00 a.m.

Audience, Intent and Content: building customer journey with Google Ads

The wealth of navigation signals, interest and intent that Google provides is a unique opportunity to speak with the right user, at the right time with the right message. Theory, tools and case studies.

Speaker: Leonardo Mercanti – Google


11.40 a.m.

Enhance your Personal Branding on LinkedIn with AI

Every manager must grow his professional personal branding: the intervention provides useful and practical advice to improve your professional reputation. At the end of the session you can ask for a personal 1: 1 consultation on your personal branding in LinkedIn using artificial intelligence (AI).

Speaker: Tiziana Lattaruli – AvantGrade


12.00 a.m.

Chatbot & AI: how to create successful experiences

Chatbots have revolutionized ways people communicate with companies, which have to adapt their processes. The session presents the Chatbot Project Canvas, a strategic and visual tool to build successful “chatbot experience” using Artificial Intelligence (AI) and in synergy with Search Marketing.

Speaker: Gianluca Maruzzella – Indigo.ai

12.45 a.m.
Lunch + Networking

2.00 p.m.

“Vissero Felici e Content”: the story with a happy ending between business and content

Content is a strategic activity to build a brand that is recognizable and appreciated by the public. In addition to create new content, it is essential to upgrade existing ones. With the “Sleeping Beauty” method you can awaken your old content and get new visibility at the right time. Also combining event marketing.

Speaker: Salvatore Russo – &Love


2.40 p.m.

From Data to Insights: How to design Google Analytics for an E-commerce that is listed on the stock exchange

With an exponentially growing data volume, the success key for companies is to extract truly actionable Insights. The intervention illustrates the operational and strategic path of web analytics setup and management through the experience of a brand that, thanks to its e-commerce, has come to be listed on the Stock Exchange within four years

(without purchasing Google Analytics 360 °).

Speaker: Matteo Doveri – HT&T Consulting


3.20 p.m.

Improve SEO ranking applying Artificial Intelligence to Images

The coherence of images with page’s semantic setting is a ranking factor of increasing importance: the intervention focuses on Artificial Intelligence techniques and tools applied to the images and texts of a website.

Speaker: Max Mura – AvantGrade


4.00 p.m.

Advanced Search Marketing Techniques for Ecommerce

Search on Google has become a very competitive environment: the intervention focuses on advanced techniques and strategies related to PLA and Google Shopping with some practical Pharma case studies.

Speaker: Leonardo Saroni – Booking.com


5.00 p.m.

Web reputation on Google: prevention and treatment

If Social viralize, Google does not forget. The intervention reviews integrated strategies and SEO and PR actions to project a positive image and/or clean a reputational mark on Google.

Speaker: Luca Sirianni – bDigital – Barabino & Partners


5.40 p.m.

Winning Digital Transformation: Management Guide

The ingredients to overcome the challenge of digital transformation are numerous: having a defined strategy, work in synergy across the entire value chain (no silos), give technology awareness to those who “do business”, have competent people in the team (not just trusted). The intervention, with concrete cases, illustrates a roadmap to follow to win the digital transformation.

Speaker: Luisella Giani – Oracle


6.30 p.m.

Recap, open questions to the speakers and gift to the participants

We have 2 places available, after which you will be placed on the waiting list

Price
390 €

The workshop will be held in Italian language; translation in english is available under request with an extra charge of 100 € / each

Note: Prices do not include VAT.

Are included: materials, coffee breaks, lunch, certificate of participation and lots of energy.

Event reserved for companies or professionals with a VAT number

 

How to reach the location

Hotel Novotel – Milano, Viale Giovanni Suzzani, 13

From the Central Station

From Milan Central Station (3.3 km), metro, yellow line, direction Comasina, to Zara stop; metro, lilac line, direction Bignami, until Ca ’Granda stop.

 

From the Motorway

From the A1 Milan / Rome (11.4km), exit at Raccordo Autostrada del Sole, follow signs for Milan / Centro, cross the center.

From the A4 Milan / Venice (8.6 km), exit at Cormano, follow signs for Milan / Center.

From the A8 Milano Laghi (10 km), junction A4 / E64, exit Cormano, follow signs for Milan / Centro.

From the A7 Milan / Genoa (12.3 km), exit Milan, cross the center.

 

During the event we could take photos and make videos: by participating, you consent to be filmed and / or photographed. The materials could be published online / on the social pages.