10.30 a.m.
Voice Search on Google and Amazon: how to take advantage of it
The voice search revolution enters our lives with Google Assistant, Alexa, Cortana; intelligent voice assistants change the way we search and buy online. The session will give practical advice to optimize voice search.
Speaker: Ale Agostini – AvantGrade
11.00 a.m.
Audience, Intent and Content: building customer journey with Google Ads
The wealth of navigation signals, interest and intent that Google provides is a unique opportunity to speak with the right user, at the right time with the right message. Theory, tools and case studies.
Speaker: Leonardo Mercanti – Google
11.40 a.m.
Enhance your Personal Branding on LinkedIn with AI
Every manager must grow his professional personal branding: the intervention provides useful and practical advice to improve your professional reputation. At the end of the session you can ask for a personal 1: 1 consultation on your personal branding in LinkedIn using artificial intelligence (AI).
Speaker: Tiziana Lattaruli – AvantGrade
12.00 a.m.
Chatbot & AI: how to create successful experiences
Chatbots have revolutionized ways people communicate with companies, which have to adapt their processes. The session presents the Chatbot Project Canvas, a strategic and visual tool to build successful “chatbot experience” using Artificial Intelligence (AI) and in synergy with Search Marketing.
Speaker: Gianluca Maruzzella – Indigo.ai
2.00 p.m.
“Vissero Felici e Content”: the story with a happy ending between business and content
Content is a strategic activity to build a brand that is recognizable and appreciated by the public. In addition to create new content, it is essential to upgrade existing ones. With the “Sleeping Beauty” method you can awaken your old content and get new visibility at the right time. Also combining event marketing.
Speaker: Salvatore Russo – &Love
2.40 p.m.
From Data to Insights: How to design Google Analytics for an E-commerce that is listed on the stock exchange
With an exponentially growing data volume, the success key for companies is to extract truly actionable Insights. The intervention illustrates the operational and strategic path of web analytics setup and management through the experience of a brand that, thanks to its e-commerce, has come to be listed on the Stock Exchange within four years
(without purchasing Google Analytics 360 °).
Speaker: Matteo Doveri – HT&T Consulting
3.20 p.m.
Improve SEO ranking applying Artificial Intelligence to Images
The coherence of images with page’s semantic setting is a ranking factor of increasing importance: the intervention focuses on Artificial Intelligence techniques and tools applied to the images and texts of a website.
Speaker: Max Mura – AvantGrade
4.00 p.m.
Advanced Search Marketing Techniques for Ecommerce
Search on Google has become a very competitive environment: the intervention focuses on advanced techniques and strategies related to PLA and Google Shopping with some practical Pharma case studies.
Speaker: Leonardo Saroni – Booking.com
5.00 p.m.
Web reputation on Google: prevention and treatment
If Social viralize, Google does not forget. The intervention reviews integrated strategies and SEO and PR actions to project a positive image and/or clean a reputational mark on Google.
Speaker: Luca Sirianni – bDigital – Barabino & Partners
5.40 p.m.
Winning Digital Transformation: Management Guide
The ingredients to overcome the challenge of digital transformation are numerous: having a defined strategy, work in synergy across the entire value chain (no silos), give technology awareness to those who “do business”, have competent people in the team (not just trusted). The intervention, with concrete cases, illustrates a roadmap to follow to win the digital transformation.
Speaker: Luisella Giani – Oracle
6.30 p.m.
Recap, open questions to the speakers and gift to the participants
