AvantGrade
AvantGrade

AI & Search Marketing MasterClass AvantGrade

Transform Search Marketing with Artificial Intelligence

Milan – Italy, 26th September 2019

Do you want to bring AI in your company and transform your Digital Marketing? Take part in the AvantGrade MasterClass: 10 international speakers, PRACTICE sessions for your training. You will learn advanced Search Marketing and Artificial Intelligence strategies and tactics to apply in actionable ways on Google, Amazon and Web Analytics.  Take part in the only training that combines SEO, SEM and Analytics with AI applied to site texts, Google data, social media images. Be inspired by (non-theoretical) digital professionals who innovate their sectors every day: from Booking.com to Verizon.

Sign up for the Masterclass!

Our Speaker 2019

We love the privacy of our customers. However, some of them, with whom we have worked for years, have offered to publish their opinions, which we like to share below.

Leonardo Saroni Senior Product Owner - Booking.com

Digital marketer and entrepreneur since 2001. He began his career in affiliate marketing, specializing in SEO, Pay per Click, product development and CRO.

Digital marketer and entrepreneur since 2001. He began his career in affiliate marketing, specializing in SEO, Pay per Click, product development and CRO.

Leonardo Mercanti Senior Strategic Consultant - Google

Google‘s Senior Strategic Consultant, he deals with Customer Solutions at EMEA HQ Dublin.

Google‘s Senior Strategic Consultant, he deals with Customer Solutions at EMEA HQ Dublin.

Ale Agostini Chief Executive Officer - AvantGrade

Entrepreneur, Search Marketing expert, international speaker, trainer and CEO of AvantGrade. He previously worked in the international marketing of Ferrero, Campari, Manitoba.

Entrepreneur, Search Marketing expert, international speaker, trainer and CEO of AvantGrade. He previously worked in the international marketing of Ferrero, Campari, Manitoba.

Alberto Di Mase Country Marketing Manager for Italy - Visirun, A Verizon company

Specialist in Tribal and Humanistic Marketing and Consumer Behavior.

Specialist in Tribal and Humanistic Marketing and Consumer Behavior.

Gianluca Maruzzella CEO & Co-founder - Indigo AI

CEO & co-founder of Indigo AI, a platform that uses Chatbot and Machine Learning to help companies to communicate with their customers.

CEO & co-founder of Indigo AI, a platform that uses Chatbot and Machine Learning to help companies to communicate with their customers.

Luca Sirianni Head of Digital - bDigital – Barabino & Partners

A ten-year experience in digital communication, gained among content strategies, social and activation projects for Italian and international brands.

A ten-year experience in digital communication, gained among content strategies, social and activation projects for Italian and international brands.

Max Mura Head of Data Management - AvantGrade

Data Manager with 15 years of experience, in AvantGrade he deals with applying Machine Learning and Natural Language Processing to the semantic analysis of texts and images.

Data Manager with 15 years of experience, in AvantGrade he deals with applying Machine Learning and Natural Language Processing to the semantic analysis of texts and images.

Marco Megali Head of SEO & SEA - AvantGrade

Marketing Expert and Senior SEO Consultant with 10 years of experience, specialized in SEO integration, Paid Search, Content and Analytics for the development of complete and measurable marketing strategies.

Marketing Expert and Senior SEO Consultant with 10 years of experience, specialized in SEO integration, Paid Search, Content and Analytics for the development of complete and measurable marketing strategies.

Matteo Doveri CMO - HT&T Consulting

18 years of experience, more than 50 e-commerce realized, managed and monitored with culture that data are the best support to argue and make decisions.

18 years of experience, more than 50 e-commerce realized, managed and monitored with culture that data are the best support to argue and make decisions.

Tiziana Lattaruli Client Partner - AvantGrade

For 11 years Tiziana worked in Yahoo! dealing with digital media at 360 °: Search Marketing, Audience Targeting, Branded Content and Programmatic.

For 11 years Tiziana worked in Yahoo! dealing with digital media at 360 °: Search Marketing, Audience Targeting, Branded Content and Programmatic.

They have participated in our training

Agenda

Thursday 26 September 2019

10.30 a.m.

Voice Search on Google and Amazon: how to take advantage of it

The voice search revolution enters our lives with Google Assistant, Alexa, Cortana; intelligent voice assistants change the way we search and buy online. The session will give practical advice to optimize voice search.

Speakers: Ale Agostini & Marco Megali – AvantGrade


11.15 a.m.

Audience, Intent and Content: building customer journey with Google Ads

The wealth of navigation signals, interest and intent that Google provides is a unique opportunity to speak with the right user, at the right time with the right message. Theory, tools and case studies.

Speaker: Leonardo Mercanti – Google


12.00 a.m.

Advanced Search Marketing Techniques for Ecommerce

Search on Google has become a very competitive environment: the intervention focuses on advanced techniques and strategies related to PLA and Google Shopping with some practical Pharma case studies.

Speaker: Leonardo Saroni – Booking.com

12.45 a.m.
Light Lunch + Networking

2.00 p.m.

Marketing “Intelligence Driven” or “Data Driven”?

The huge mass of data we have is pushing managers to adopt a “100% data driven” approach to minimize risks. The intervention proposes an “Intelligence driven” approach to B2B marketing instead of purely “Data driven”.

Speaker: Alberto Di Mase – Visirun/Verizon


2.40 p.m.

Chatbot & AI: how to create successful experiences

Chatbots have revolutionized ways people communicate with companies, which have to adapt their processes. The session presents the Chatbot Project Canvas, a strategic and visual tool to build successful “chatbot experience” using Artificial Intelligence (AI) and in synergy with Search Marketing.

Speaker: Gianluca Maruzzella – Indigo.ai


3.20 p.m.

Improve SEO ranking applying Artificial Intelligence to Images

The coherence of images with page’s semantic setting is a ranking factor of increasing importance: the intervention focuses on Artificial Intelligence techniques and tools applied to the images and texts of a website.

Speaker: Max Mura – AvantGrade


4.00 p.m.

From Data to Insights: How to design Google Analytics for an E-commerce that is listed on the stock exchange

With an exponentially growing data volume, the success key for companies is to extract truly actionable Insights. The intervention illustrates the operational and strategic path of web analytics setup and management through the experience of a brand that, thanks to its e-commerce, has come to be listed on the Stock Exchange within four years

(without purchasing Google Analytics 360 °).

Speaker: Matteo Doveri – HT&T Consulting


5.00 p.m.

Web reputation on Google: prevention and treatment

If Social viralize, Google does not forget. The intervention reviews integrated strategies and SEO and PR actions to project a positive image and/or clean a reputational mark on Google.

Speaker: Luca Sirianni – bDigital – Barabino & Partners


5.40 p.m.

Enhance your Personal Branding on LinkedIn with AI

Every manager must grow his professional personal branding: the intervention provides useful and practical advice to improve your professional reputation. At the end of the session you can ask for a personal 1: 1 consultation on your personal branding in LinkedIn using artificial intelligence (AI).

Speaker: Tiziana Lattaruli – AvantGrade


6.30 p.m.

Recap, open questions to the speakers and gift to the participants

Price
290 €

Available Seats: 9

The seminar will be held in Italian language; translation in english is available under request with an extra charge of 100 € / each

Note: Prices do not include VAT.

Are included: materials, coffee breaks, lunch, certificate of participation and lots of energy.

Event reserved for companies or professionals with a VAT number

In the afternoon, on the sidelines of the event, our consultants are available for 1:1 questions on SEO and Personal Branding on Linkedin

Sign up now!

Sign up for Search Masterclass Avantgrade 2019!









How to reach the location

Hotel Novotel – Milano, Viale Giovanni Suzzani, 13

From the Central Station

From Milan Central Station (3.3 km), metro, yellow line, direction Comasina, to Zara stop; metro, lilac line, direction Bignami, until Ca ’Granda stop.

 

From the Motorway

From the A1 Milan / Rome (11.4km), exit at Raccordo Autostrada del Sole, follow signs for Milan / Centro, cross the center.

From the A4 Milan / Venice (8.6 km), exit at Cormano, follow signs for Milan / Center.

From the A8 Milano Laghi (10 km), junction A4 / E64, exit Cormano, follow signs for Milan / Centro.

From the A7 Milan / Genoa (12.3 km), exit Milan, cross the center.