AI as a strategic partner for content: the hu openair case
hu openair, a brand of the Human Company group and a leading name in outdoor tourism in Italy, set the goal of enriching its proprietary web touchpoints with multilingual, SEO-oriented content in order to increase traffic and provide valuable information for target travelers, particularly from Italy, Germany, the Netherlands, and France.
Together with the Avantgrade.com team, we developed the AI Content Hub, an innovative system that leverages artificial intelligence to generate SEO-optimized content on a large scale for different markets, reducing production time by 50% without compromising quality.
How does it work specifically?
The AI Content Hub is designed based on the brand’s guidelines and existing content. It starts with a keyword research on target markets, and then generates SEO-optimized content in bulk, based on the most relevant topics identified during the research.
“With the AI Content Hub project, we’ve taken a major step forward in content production: we can now work across multiple markets with dedicated and differentiated articles based on the interests of the target audiences and reference countries, maintaining high standards and optimizing effort.
The use of artificial intelligence allows us to be more present throughout the entire stay selection process, from discovering local points of interest to defining the travel itinerary, while at the same time enhancing our identity and relationship with the territories in which we operate.”
— Valentina Fioravanti, Chief Marketing Officer of Human Company
Ale Agostini, Founder of Avantgrade.com, comments:
“Artificial intelligence does not replace strategy, it enhances it. With the AI Content Hub, we help brands build authority and visibility in new generative search engines, transforming content creation into a strategic lever for growth.”
Want to integrate AI into your digital marketing projects? Tell us your idea, and our team will be happy to create a tailored strategy for you!
Avantgrade.com stands out as a leading SEO consultant in Switzerland, offering innovative solutions that combine SEO expertise and advanced content marketing strategies. With cutting-edge tools like the AI Content Hub, Avantgrade.com empowers brands to efficiently generate SEO-optimized content across multiple markets, reducing production time while maintaining high quality.
By integrating AI into content creation, Avantgrade.com helps businesses enhance their digital presence and build lasting authority in new generative search engines. Whether you’re looking to scale content production or improve SEO performance, Avantgrade.com is the partner you need to drive growth.