Karma Metrix Project


Karma Metrix is ​​a project born in Avantgrade’s Artificial Intelligence department with the aim of reducing the environmental impact of companies’ websites. If your company wants to promote a culture of corporate sustainability, Karma Metrix will give you the opportunity to do it in a concrete way.

The climate emergency affects everyone and companies are committed to reducing the consumption of energy, water or plastic in their production process. Now a lot of companies invest on the web but also the web pollutes: sites, clouds, e-commerce, online connections and emails all have their own environmental impact.

Did you know that browsing a single web page with multimedia content produces 0.2 grams of carbon dioxide per second? Did you know that every search on the Web is responsible for the emission of 7 grams of CO2 into the atmosphere, half of those generated by the preparation of a cup of tea?

According to Global Carbon Project, in 2020 the Internet was the 4th country in the world for energy consumption after USA, China and India. The fault lies partly with the fossil fuels used to produce the energy necessary for the operation of data centers, servers, etc., and partly with the inefficient ways in which web pages are created.

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How can you make your site more eco-friendly?

This is simple. You can do that by reducing consumption and CO2 emissions. If you want to do this it’s necessary to:

  1. Measure how polluting your desktop and mobile websites are.
  2. Improve the energy efficiency of their digital properties.

AvantGrade.com, a historic SEO company in Europe, first with the Californian brand Bruce Clay and from 2018 with AvantGrade, has developed an innovative tool within its Artificial Intelligence department: Karma Metrix.

Karma Metrix allows you to estimate and measure the environmental impact of a website’s pages in terms of CO2 emissions. This is possible using an algorithm that, thanks to Artificial Intelligence, evaluates 23 website efficiency factors and compares them with a world benchmark.

How does it work?

  1. We do a measurement (called KARMA TEST) of your web pages.
  2. We give you the KARMA METRIX certificate that certifies the amount of CO2 emitted by your site in a year and the percentage deviation from the median world benchmark.
  3. If the certificate shows above average CO2 emissions (or data that can be improved), we can help you to identify the steps to be taken to make your website more efficient and sustainable.
  4. If you wish, we can periodically monitor your site to verify that the parameters do not change.

Try it now! In seconds, you can make a demo to see how much a page on your business website pollutes. Click below to try the demo!

Try the DEMO now!

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Are you a non-profit organization or an agency that deal with the environment and sustainability?

KARMA METRIX project was created to increase the environmental awareness of anyone who owns and manages a website. In addition to companies, the phenomenon also affects the NGOs’ sites, private organizations for the protection of the ecosystem and educational institutions.

If you fight for a cleaner world, even starting from the web, in our opinion you deserve to demonstrate your commitment in a perceptible way. That’s why, for realities trying to save our planet, both the measurement and the certificate are free.

Contact us now: the planet also needs a more eco-sustainable web!

    Join the KARMA METRIX Project!