MAKE YOUR SITE MORE ECO-SUSTAINABLE
We at AvantGrade.com believe that environmental sustainability should involve the Internet, too: this is why we have created the KARMA METRIX project. A more efficient and greener web is possible.
How can you make your site more eco-riendly? Let’s find out together.
THE CLIMATE EMERGENCY AFFECTS ALL OF US
The future of mankind and climate change are closely related: the human species’ (and every being’s) survival is at stake.
Time is short, but some virtuous activities are gaining momentum.
Key sectors of the economy are migrating from fossil fuel energy (oil, coal and gas) to clean and renewable energy (solar, wind, hydroelectric). On the other hand, more and more companies and organizations are stepping up their efforts and their focus on reducing CO2 emissions (also called carbon dioxide, a gas that contributes to global warming ). If the internet were a country, it would be the sixth largest producer of carbon dioxide emissions.
OUR OBJECTIVE: REDUCING THE CO2 EMITTED FROM THE WEB
If the Internet were a nation, it would be the 6th largest polluter in the world.
Why? Because all web traffic (both the human and the automatic one generated by bots, such as Google’s and Amazon’s) requires a lot of energy and, therefore, generates a significant emission of CO2 into our atmosphere.
These emissions could be significantly reduced if companies could:
- Measure how polluting their websites and apps are
- Take action to improve their digital properties‘ energy efficiency
All eco-responsible companies and organizations should have the shared goal of increasing the efficiency of their digital assets and reducing CO2 emissions .
HOW TO REDUCE THE CO2 EMITTED FROM YOUR WEBSITE
The KARMA METRIX project allows you to estimate and measure the environmental impact of a website’s pages in terms of CO2 emissions. This is done through the use of an algorithm that uses artificial intelligence to evaluates 23 efficiency factors and compares them with a world benchmark.
Want to test how it works and estimate the CO2 emission of any web page? Click below and try the demo!
Why participate in the KARMA METRIX project?
- Promote a culture of greater environmental sustainability;
- Include the results and progress made in your accountability report;
- Show the sensitivity of your company or organization towards the environment.
Show that you care about our planet and help reduce the CO2 emissions of your website .
HOW THE PROJECT WORKS
The KARMA METRIX project allows to estimate the environmental impact of a website in terms of CO2 emissions.
How does it work? After your request, we perform a measurement (called KARMA TEST ) of your web pages, then we issue you a certificate that states the amount of CO2 emitted by the site in a year and how much it differs from the global benchmark.
You can then choose to share your results online with our sustainability badge published in your site.
If the certificate reports above average CO2 emissions, we can help you identify the actions to be taken to make your website more efficient and sustainable. You can also do it yourself and then take the test a second time.
WHAT YOU GET
The KARMA TEST estimates the CO2 emissions generated by the views of a sample of pages from a single website.
You will then receive the KARMA METRIX CERTIFICATE, which will report:
- The quantity in KG of CO2 emissions in a year;
- The percentage difference (Positive / Negative) with respect to the world median emission;
- The CO2 emitted by each page we’ve analyzed.
ARE YOU A NON-PROFIT OR AN ENVIRONMENT AND SUSTAINABILITY ORGANIZATION?
The KARMA METRIX project has been created to increase the environmental awareness of anyone who owns and manages a website.
In addition to companies and businesses, the phenomenon also affects the websites of NGOs, private organizations that want to protect our ecosystem and educational institutions.
If you’re fighting for a cleaner world, you deserve to demonstrate your commitment in a concrete way.
That’s why, if you’re working to save our planet, you can join the project for free.
Contact us now: our planet needs a more eco-sustainable web!
For more information read the glossary entirely dedicated to the KARMA METRIX project.