SEO Services

Improve Your Google Ranking with Search Engine Optimization

What Does the Acronym “SEO” Mean?

 

The acronym SEO stands for Search Engine Optimization, which means Optimization for Search Engines. If you want to appear first on Google and other search engines like Yahoo and Bing, you cannot ignore implementing SEO activities and optimizations for your website.

Specifically, SEO includes a whole series of complex activities aimed at improving the visibility of a website, e-commerce, or any online portal. To be found by the right customers and beat online competition, it is necessary to conquer the top spots in search engine results!

SEO rules are constantly changing and not always easy to understand, which is why it is always better to rely on a professional SEO agency that can support your business with the right optimizations to improve website ranking on search engines.

It is for our innate passion and the presence of a team of experts who study and work every day to always be at the top, both nationally and internationally, that we have decided to make SEO one of the core services of our digital marketing agency.

What are SEO services?

By SEO service, we mean a specific technical activity aimed at improving the organic ranking of a website’s pages.

Who are they for?

Search Engine Optimization services are aimed at all companies that wish to benefit from expert and competent consultancy to improve their website’s ranking on search engines. They are suitable for businesses with a medium/long-term vision that want to gain visibility and a steady increase in traffic over time.

What is the objective?

The objective of SEO services is to ensure that the company’s website appears at the top of search results for all the most important keywords for the business. This will increase the site’s organic visibility and the chances of attracting the attention of target customers interested in the products or services offered, beating the competition.

All SEO Services

 

There are different types of SEO services that an expert and competent digital marketing agency can offer to its clients. Here is an exhaustive list:

  • SEO Copywriting
  • Link Building
  • Keyword Research
  • SEO Audit
  • SEO for E-commerce
  • SEO Migration
  • On-site SEO
  • Local SEO
  • Backlink Analysis
  • International SEO
  • SEO Training

Let’s delve into each of these activities in detail to understand what they entail.

SEO Copywriting

 

It is not enough to produce content to achieve SEO results; the published content must be of high quality and speak the “same language as Google”. SEO Content activities are precisely aimed at optimizing the content of your web pages so that Google positions it best in user search results. When you create content for your blog, always remember to take these actions:

  • Write on trending topics to have more opportunities for visits to your website;
  • Check what competitors have written on that topic and get inspired by the best results to create your article;
  • Optimize On-Page SEO (title, description, H1, H2, H3, images, links, and text content);
  • Review the text and correct any errors;
  • Remember to include indexes and bold text to make reading smoother.

Link Building

 

One of the most controversial and little-known aspects of SEO activities is undoubtedly link building, or acquiring links from other sites. Link building (or link earning) is an Off-site SEO activity, which, unlike on-site SEO, operates outside the website. The Link building service is usually the next step after the backlink analysis activity: analyzing and then improving the profile of external links pointing to your business’s website can earn domain authority and improve the ranking of your web pages.

 

Keyword and Market Research

 

The Keyword and Market Research service aims to map out in detail the target keywords on Google for the relevant sector and analyze the market and the positioning of online competitors. Keyword research thus analyzes the main sector keywords, search volumes and intents for each keyword, your site’s ranking for each of the selected keywords, and that of the competitors. This SEO service is essential to better understand what your online customers are interested in and meet their needs (information or purchase). Our SEO agency does not just provide you with the data but also supports you in the right strategy to make the most of the information gathered.

 

SEO Audit

 

The SEO Audit (or SEO analysis) is a detailed technical analysis that highlights the most relevant SEO elements for the organic ranking of the website. By scanning the site, opportunities for improvement and the health status of the website are identified. An SEO Audit cannot lack the technical checks of On-page SEO, including:

  • Analysis of metadata (Title tags and Meta description) and headings;
  • Proper management of the sitemap.xml;
  • Image optimization;
  • Analysis of the website architecture;
  • Internal links check;
  • Attention to Core Web Vitals to ensure excellent user experience performance;
  • Use of structured data;
  • Optimization of mobile performance.

SEO for E-commerce

 

Do you manage an e-commerce? Then you cannot ignore SEO. Search engine optimization for an online shop can give a significant boost to your business performance. Among the various activities to implement in this case, it is worth mentioning some of extreme importance:

  • The choice of CMS platform to host the e-commerce: each has its own rules, and depending on your goals and business model, one solution might be preferable over another;
  • Keyword Research for e-commerce: use the same keywords that your potential customers use when searching for your products online;
  • SEO optimization of the structure: watch out for duplicates! The architecture of an e-commerce is another fundamental aspect that should be optimized at the time of building the online store. A simple, easily navigable structure should be favored.
  • Optimization of tags and content: to do a great job, you cannot overlook on-site SEO and the originality and quality of your shop’s content.

SEO Migration

 

Are you undergoing a website redesign? Then the service you need is SEO Migration. This term refers to the set of all analysis, control, and optimization activities for your website’s visibility on Google, before, during, and after the migration (an operation that is carried out during the redesign of a website to indicate to Google the transition from one site to another).

These are highly technical operations that should be undertaken with the support of SEO experts. The risk of poorly executing an SEO migration is experiencing a significant drop in organic traffic, thus compromising business performance. Avantgrade.com has helped various clients both nationally and internationally to manage the SEO migration of their website, successfully supporting all phases of the activity.

 

On-site SEO

 

On-site SEO (or on-page SEO) encompasses all those optimization activities to be carried out within a website to improve its ranking among search engine results. These operations range from content optimization to metatags, concluding with technical SEO aspects. Among the various points, on-site SEO considers:

  • Website architecture;
  • Title tags, Meta Description, and Headings (H1, H2, H3);
  • Web page content;
  • Internal links.

 

Local SEO

 

Local SEO is the set of activities useful for ranking a website for local searches, that is, queries that have relevance tied to a specific locality or geographical area. Local SEO services are essential for businesses such as restaurants, hotels, physical stores, gyms, professionals (doctors, lawyers, accountants, etc.) that operate in a specific city, and so on.

The purpose of Local SEO is to optimize a website to have it rank prominently for local searches, which typically present a page containing a map of activities in the area of interest. This makes it easier to find customers in the territory where the product or service is offered. Optimizing your Google My Business listing is of fundamental importance for Local SEO.

 

Backlink Analysis

 

Every website enjoys a specific level of authority – which we could define as popularity – determined by the quantity and quality of signals it receives. In other words, the more (and better) incoming links there are, the higher the chance of improving the ranking in search results. Our backlink audit serves to define the parameters within which action must be taken to improve one’s profile, as well as to establish ethical strategies for acquiring new links.

International SEO

 

Do you operate in different countries? A single website structure may not always be suitable for multiple distinct markets. To optimize your online presence in different countries, the International SEO service allows you to perform all activities that will benefit the company in terms of visibility for each reference market: from keyword analysis to site structure, each market will have specific rules to follow. Our team of SEO experts will analyze your situation and provide you with detailed guidance on how to optimize your online presence in various markets from an SEO perspective.

 

SEO Training

 

In addition to the SEO services presented so far, our digital marketing agency also offers corporate training: our SEO courses are tailored to the needs of our clients. They are not standard courses but are designed ad hoc for each specific case. At the end of the course, a certificate is also issued to certify the skills acquired.

What Does an SEO Specialist Do?

 

An SEO consultant is a professional in website ranking optimization. This figure is responsible for analyzing your business in detail and advising you on the best SEO optimizations that can be implemented, sometimes even supporting you in performing them. Specifically, these are the three work phases of a good SEO consultant:

  • Pre-analysis: before starting, the person providing SEO services must understand the starting situation of the website, examining the initial state both from a technical and content perspective.
  • Website Optimization: in this phase, the consultant, after analyzing the site, will proceed to suggest various SEO interventions and activities to be carried out to increase the visibility of the web pages. It’s possible to optimize any type of website, e-commerce, and portal, working both on the technical side and on the content and keywords for which the business aims to rank.
  • Results: if the company has implemented all the SEO recommendations suggested by the agency or the SEO consultant, the performance can finally be evaluated through a new analysis of the site’s results.

 

 

List of Main SEO Activities

 

Here are some of the SEO optimizations that your digital marketing agency might suggest you implement:

  • Identification of keywords to rank the site for
  • On-page optimization: tags, meta tags, alt img, headings
  • Review of existing page content
  • Improvement of internal linking
  • Off-site SEO and link building
  • Optimization of Core Web Vitals
  • Check for site errors
  • Traffic analysis

 

Download Our SEO Checklist

 

To complement what has been said, we want to offer you an even more comprehensive overview of SEO activities. Download our checklist for creating SEO-friendly digital content and consult it every time you want to publish content on your site.

scarica la checklist delle attività SEO

 

 

How Much Do SEO Services Cost?

 

A frequently asked question among companies looking to optimize their website is how much should you spend on SEO? SEO services also require a budget. Thinking that SEO is free is a strategic mistake to avoid, as is trying to cut costs at all costs. Just like purchasing a car or an appliance, the price of SEO activities is usually proportional to the quality and precision of the service you are buying.

Usually, a few thousand euros a year is not enough to achieve real organic ranking results for your web pages: by trying to save, you risk wasting your budget. Additionally, the cost can vary greatly depending on the collaboration you wish to start: how many SEO activities do you plan to carry out? Will you rely on a large agency or prefer the support of a freelancer?

All these details will determine the final price of the service.

 

Why Choose AvantGrade.com for Your SEO Services

 

Our SEO agency has been positioned for over 11 years as a point of reference in the digital marketing services market, offering its consultancy to multinational companies in various sectors. We constantly work on updating our skills, thus guaranteeing the excellence of the SEO services offered to all our clients.

More than 400 companies over the years have improved their visibility on Google and other search engines thanks to our support. Want to learn more? Read our case studies.

 

 

 

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