SEO copywriting


Who offers professional SEO services is required to be clear and use easy-to-understand language even for those who are not experts in the field. This page clarifies what is meant by SEO writing and what are the different levels of SEO copywriting that a business client can expect.

The decision to write this article comes from a question posed by an important client a few days ago: β€œIn your SEO audit, you wrote that meta tags are missing and need to be populated. Can you give me a quote to insert title and description in all 2600 pages of the site?”.

SEO Writing: What It Is


We define SEO writing as the activity of reviewing the textual elements present on a web page and its HTML code. The goal of SEO writing is to increase the comprehension of the page itself by a search engine such as Google, Bing, or Amazon. SEO writing is generally done on existing content of a site, however, it can also be done through new writing, starting from an SEO Keyword Research. The SEO language must still allow for a good understanding of the content by humans and the users who visit the pages. In other words, we write for users and we want to be understood by search engines but not only them.


SEO Friendly Meta Tags (Minimum Requirement)


Starting from the content of the web page, Meta tags (title, description) are populated in consistency with the text contained. This type of service is used by companies that simply want to have a decent preview in the Google search results page (where the title and description appear). Often it’s an easy and quick solution when translating a site. However, it should be clear that merely modifying title and description usually brings few results on the SEO and ranking side on Google.

Re-editing SEO (Full Service)


Starting from the content of the URL, the ranking objective (keywords by language for the geographic market), a preliminary analysis of the competition is conducted, and an SEO rewriting proposal is made on:

  • Page text (use of synonyms, plurals, related terms, roots, etc.)
  • Internal site links
  • URL Nomenclature
  • Meta tags (title, description, h1, alt image)
  • External links to authoritative sources

Generally, this type of SEO copywriting requires the availability of a Keyword Research and specific ranking objectives related to the web pages. The implementation of Re-Editing SEO done by professionals in search engine optimization copywriting yields good results on the SEO and Google ranking side, all other Google ranking factors being equal. This video explains what search engine optimization is.


SEO Copywriting with Artificial Intelligence (Premium Service)


Images are very important for SEO. In addition to the activities listed above, to further optimize the site texts, we perform an analysis of the coherence of the images through the use of artificial intelligence.

Usually, SEO copywriting with AI requires the availability of a Keyword Research and an image analysis. This activity, performed by search engine optimization experts, yields excellent results (often even rich snippets) on the SEO and Google ranking side, of course, all other Google ranking factors being equal.

The innovation of SEO copywriting with artificial intelligence lies precisely in the ability to optimize both images and text, with the goal of improving understanding from both the user’s and the search engine’s perspectives.

If you are a company, ask for more information about our SEO services. If, on the other hand, you are a competitor or a freelancer, contact us for an SEO copywriting course.

    The personal data transmitted will be used solely by Xago Europe SA in accordance with the new EU regulation 679/16 on privacy and will only be used to send information relating to company activities and news. You can request cancellation at any time by sending an email or flagging the appropriate unsubscribe at the bottom of the newsletters themselves.