Unlike many media centers, AvantGrade’s first goal is to help companies spend their marketing budgets on Google, Amazon, Youtube and Bing. We manage campaigns and buy spaces from your account (without hidden fees!): We ask you a fixed fee guaranteeing professionalism, focus on your ROI & ROAS (not that of Google or the media center), update on the changes of digital platforms. We are Google’s Premier Partner thanks to our expertise in Google Ads.
AvantGrade’s SEM and SEA methodology is based on years of experience and SEM projects of international success. Our method of managing sponsored visibility and remarketing focuses on these cornerstones:
The fruition and attention on online videos (today at discounted prices) increases and replaces TV (which still has high prices). We advertise your videos on Youtube and Vimeo, supporting your brand awareness in a targeted and effective way. Youtube works at CPV (cost per view): while traditional display ads are charged based on impressions, with the CPV offer model, you only pay when a user watches and interacts with your video. The price for a video display starts from € 0.01 to go up based on the competition and the type of format you choose: among the different formats, one of the most popular is in-stream (it is played before another video on video YouTube or in the Display network). Users can choose to skip your ad after a few seconds. You pay the youtube ad only if a viewer watches the ad for 30 seconds or until the end, depending on which event occurs first. So if the user does “skip video” Don’t pay! For example, with an average cost per view of € 0.20, you would pay around € 2000 to educate 10,000 people on a tutorial theme linked to your offer.
The price of advertising on Amazon in Europe today is discounted by 80% compared to what it will be in 3 years. The reason? This is a new platform and many do not know that Amazon allows advertising. We are among the first in Europe to use Amazon’s SEM ads with great success and ROAS that were visible on Google AdWords until 2007. Amazon allows you to make a wide range of ads on its properties (B2C and B2B) and on networks:
Amazon will also soon launch other new formats including Stream videos; the interesting aspect in terms of profiling will be the synergy of your business with the data on the very rich Amazon cookie.