Artificial Intelligence

Artificial Intelligence & Digital Marketing

The world will improve thanks to Artificial Intelligence (AI). With AvantGrade you can benefit from the power of AI that we will apply to your digital marketing, being sometimes "disruptive". Come to us, to be an innovator and move to AI before your competitors!

AI is an aggregate of technologies - from Machine Learning to Natural Language Learning - that allow machines to understand huge amount of information, learn and decide more scientifically. If your company produces tons of data, AI will transform them into knowledge and decision-making power.

 

AI in a nutshell

In AvantGrade, we apply the most powerful technologies of Artificial Intelligence to give new answers to marketing questions and carry out activities with high added value. When choosing or reviewing images for your website, we must consider that your choices will impact Google SEO. We are able to recognize the origin, the duplication on the web, and the semantic theme of the selected photos, checking their consistency with the message and Brand Equity. In our Digital Marketing services (SEO, SEM, SEA and Web Analytics), machine learning technologies support our consultants and enable them to do business activities in a new or more powerful way. In fact, our belief is and will be HUMAN & MACHINE!

Artificial Intelligence has long been present in our lives in a silent way: AI is at the base of services such as hotel reservations, road maps, online dating, Netflix or Pandora's suggestions, the choice of Facebook and Instagram on what to show you in your stream. Artificial Intelligence is, therefore, part of our ecosystem: the most advanced companies of the 21st century are already using AI to accelerate their process of innovation and growth. The others will remain behind. The best way to predict the future remains the same: invent it! Now it's your turn!

 

AI outside Digital Marketing

We need an exponential improvement in human behaviour, more altruism, more long-term optics, more collaboration if we want to win global challenges that affect the whole humanity (climate change, sustainability, inequality). This exponential improvement will go through the application of artificial intelligence to science and socio-economic decisions. As after the industrial revolution, many repetitive jobs will disappear, while new creative and strategic works will be invented!

 

Why you should embrace AI now

Being at the forefront and introducing innovation before the competition has become a critical success factor in a rapidly changing world. Today the strongest and most innovative companies win competitive challenges thanks to artificial intelligence. The great changes start from small choices pursued over time. In 4 years, a business without AI will no longer be a business: the Marketing Manager or Chief Digital Officer today has a great opportunity, activate change by introducing Artificial Intelligence in its business.

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